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Concentration in Human Resource Management - Bachelor in Business Administration

Concentration in Marketing - Bachelor in Business Administration

Enter a career field that is the interface between an organization and its customers

Choosing a concentration in marketing for your FSU business administration bachelor’s degree prepares you to anticipate, understand and meet customers’ demands. It is a degree with applications in virtually every industry. Firms involved in market research, brand management, public relations, professional selling, advertising and campaign strategy all rely on the skills you will acquire while earning your marketing concentration from Frostburg State University.

  • Be a part of a marketing-business administration program that holds AACSB accreditation, a highly respected achievement held by fewer than 5 percent of business programs worldwide.
  • Graduates prepare to hold such positions as marketing / brand manager, sales manager /account manager, sales representative, media buyer, advertising account manager, market research analyst or events marketer.

Other undergraduate business administration concentrations available at FSU:

Marketing Concentration Highlights:

  • Conduct market research, explore advertising strategies and consult with an actual client organization to create a customized, comprehensive marketing plan.

  • Enhance your marketing concentration with an internship at a location such as CitiCorp, AFLAC, Target, FSU’s Social Marketing Team, Rocky Gap Lodge and Casino or other such organizations, if desired.

  • Study in a small class environment that promotes interaction among students and faculty, creating opportunities for mentoring and greater growth in your career field.

  • Learn to consult with real clients, identify customer needs, and create strategies to meet those needs.

  • Be part of our college’s Global Experiential Learning program and its study abroad opportunities in China, Brazil, Peru, Ecuador and more.

  • Join our active FSU Marketing Club that features presentations from marketers in the field, visits to marketing organizations and field trips to marketing /advertising conferences such as the American Marketing Association and Advertising Women of New York.

About Our Marketing Faculty:

  • Study with educators who have worked in marketing in the real world and can provide students with excellent career guidance.

  • Develop strong mentoring relationships with faculty who are readily accessible to students for out-of-classroom discussions and assistance.

  • Learn from faculty members who are superior classroom instructors and who enjoy helping students grow in their understanding of key marketing concepts.

Sample Marketing Courses You May Take:

Advertising – Complete an overview of advertising and sales promotion, including their relation to social and economic systems. Study processes for developing and implementing effective advertising programs, including promotional planning, media selection and layout.

Consumer Behavior – Explore concepts and theories of consumer behavior. Understand psychological and sociological influences on consumers. Study the relationship of these theories to marketing strategies and delve into consumer behavior in the segmentation of markets.

Marketing Plans Development – Develop complete and formal marketing plans for existing or new consumer products. The class structure encompasses all aspects of a contemporary marketing plan from situational analysis through implementation and control.

Find out more about Frostburg State University’s marketing concentration requirements (PDF).

Also see: FSU’s business administration program requirements.

Career Outlook for Marketing Managers:

The opportunities open to graduates with a marketing concentration are many and diverse. According to the U.S. Bureau of Labor Statistics’ Occupational Outlook Handbook, professionals seeking positions as advertising, promotions or marketing managers can anticipate career growth of 12 percent through 2022. For more information, visit www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm (U.S. Government Occupational Outlook Handbook - Advertising, Promotions, and Marketing Managers).

To find out more: